Feedback Here

fbook  tweeter  linkin YouTube
Global contents also translated in Chinese

Marquee bids for BCBG

Brand licensor Marquee Brands is leading a consortium that is preparing a bid for BCBG Max Azria, which would allow the US fashion house to exit bankruptcy with a footprint of 15 to 20 stores.

The move could spare BCBG the fate of other bankrupt retailers who have completely gone out of business and sold their brands, such as The Limited Stores, American Apparel and Wet Seal.

BCBG, which is owned by investment firm Guggenheim Partners, filed for bankruptcy in March after it fell behind in rent payments and struggled with a debt load of about 485 million dollars.

Marquee has partnered with Global Brands Group Holding, a spin-off of global exporter Li & Fung, which already has a licensing agreement for some of BCBG's brands.

The consortium plans to make a stalking horse bid for BCBG that would set the floor for any other proposals in a bankruptcy auction for the retailer to be held as soon as this month.

Marquee owns British menswear brand Ben Sherman, surf line Body Glove and Bruno Magli, an Italian fashion line.

Global Brands in April sold a majority stake of The Frye Company brand, known for its cowboy boots, to brand licensor Authentic Brands Group for 100 million dollars. Global Brands continues to operate Frye’s retail stores and e-commerce.

 
LATEST TOP NEWS
 


 
MOST POPULAR NEWS
VF Logo