Turkish denim brand Mavihas launched the Indigo Turtles capsule collectionfor the 11th consecutive year. Featuring a special edition cotton T-shirt and bucket hat, this collection is designed to raise funds and awareness for the conservation of endangered sea turtles.
Launched as a part of the Indigo Turtles project for the Ecological Research Society (EKAD), the collection is available on Mavi’s website and the brand’s stores across Canada.
Customers who purchase items from the Indigo Turtles collection directly contribute to the protection of sea turtles. For every T-shirt or bucket hat sold at $28 each, five baby sea turtles are adopted, and Mavi donates to preserving their natural habitat.
Mavi’s ongoing support for EKAD highlights the brand’s commitment to environmental sustainability. Through its All Blue collection, the brand also emphasises the use of sustainably-sourced cotton, efficient washing processes, and laser finishing technology.
