Milano Unica, the benchmark Italian textile trade fair, is getting ready to step into the United States after China. Milano Unica, considered to be the flagship initiatives of the ‘Made in Italy’ promotional plan, intends hold its maiden show in New York this July. Carlo Calenda, Italian Deputy Minister for Economic Development, was the one to speak of this project in Florence at the opening ceremony of the Pitti Uomo menswear trade fair.

Milano Unica Shanghai to be held in this March is the 7th edition of the Chinese version of the trade fair. The latest edition brings together 130 exhibitors. The first edition of Milano Unica New York will take place over two to three days around July 20, 2015, in conjunction with Première Vision and Texworld USA (Messe Frankfurt).

Massimo Mosiello, GM, Milano Unica textile trade fairs says they were betting on 50 leading companies in their sector, representatives of the main Italian textile districts, to start with, in an independent pavilion near Jacob Javits Center. The US is more complicated compared to China since it doesn’t have the same trade fair culture. A trade fair represents the extension of a company’s activity, where the collections are presented almost like a showroom, with top notch installations, an area reserved for trends, great catering etc.