The Ministry of Textiles has launched the ‘Know Your Weaves Campaign 2025,’ a week-long celebration of India's rich handloom heritage. Being held from August 1-7, 2025 at the National Crafts Museum & Hastkala Academy, the event will culminate in the observance of National Handloom Day on August 7, 2025.
The campaign was inaugurated by Neelam Shami Rao, Secretary, Ministry of Textiles, alongwith Amrit Raj, DC Handicrafts; Dr. M Beena, DC Handlooms; and students and faculty from various schools and colleges.
During the inauguration, Secretary Rao encouraged everyone, especially the younger generation, to visit the exhibition and experience India's vibrant weaving traditions firsthand. The campaign aims to raise awareness and foster pride in the country's diverse handloom heritage, showcasing exquisite weaves from across the nation.
The event features a wide variety of iconic handlooms, including Banarasi, Chanderi, Pochampally, Ikat, Kanjeevaram, and Bhujodi. It brings together master artisans, designers, and students to celebrate this traditional craft.
Key highlights of the campaign include the Weave Exhibition Pavilion with live displays of various iconic Indian weaves; Interactive Workshops with daily sessions on natural loom techniques, knowledge sessions, and quiz competitions; Storytelling Installations with the history of Indian handlooms being is told through films, archives, and personal narratives; and Youth Engagement Programs comprising guided tours, school and college outreach, and competitions designed to connect young people with textile heritage.
This annual campaign serves as a precursor to the main National Handloom Day celebrations. Last year's event saw participation from 7,900 students from 58 schools, underscoring the growing engagement with India's textile traditions.
