Modefabriek, the leading fashion trade show in the Benelux, is setting a new standard with its upcoming winter edition on January 21 and 22, 2024. Starting in 2024, Modefabriek will focus entirely on women and everything they need to express who they are and want to be.
This new focus allows Modefabriek to bring a much more complete and international range of women's fashion in a variety of styles and segments. Visitors will find a diverse lineup of brands from the Netherlands and Northern Europe, as well as major global brands and labels from the Mediterranean and other regions.
Modefabriek is also broadening its offerings to include labels in the categories of beauty, lifestyle, accessories, yoga & active wear, lingerie, size inclusive, gender neutral, artisanal, and cultural heritage.
By popular demand, fashion shows are back on the program for the winter edition of Modefabriek. These shows are open to all fair visitors and offer labels an extra stage to distinguish themselves.
Familiar pillars of the Modefabriek program have also been re-examined and return in a revamped form. For example, the Talks by diverse experts are given a centrally located open stage. The Trendforum with the most important women's fashion trends for winter 2024-2025 and The Fashion Gallery for high-end boutique labels have been redesigned. And instead of a separate section for sustainable brands and initiatives, these are now highlighted through a Sustainable route.
Modefabriek is also intensifying its focus on international visitors in the coming year. This year, twenty percent more Germans and ten percent more Belgians came to the RAI.
Caroline Krouwels, CEO of Modefabriek, about the new direction: “We all work in fashion to meet the challenges of a constantly changing world with vigor, beauty and creativity. Modefabriek wouldn't be Modefabriek if we shied away from current developments."