The apparel retail apparel industry in Nepal has been hard hit after the earthquake. This year the festive season lacks cheer as sales are yet to pick up. April and May are the peak season for sales as it is the wedding season. However, most orders got cancelled due to the national disaster. Imports from India have been lower than usual. Instead of 100 pieces only five pieces are coming in after delays. Some stores have put up last year’s stock since new arrivals are stuck at various border customs points.

Meanwhile clothing and apparel outlets are offering attractive discounts. At some shops sales have decreased by almost 50 per cent. Some retailers say the earthquake has not affected business but the political unrest and turmoil has taken its toll. Most retail outlets in Nepal are also actively marketed on social networking sites. They display their latest arrivals on their official Facebook pages. Footfall at clothing stores have decreased significantly due to the shortage of new arrivals.

Most store owners are cautiously hopeful about the festive season. They plan to introduce new schemes, promotional activities through social media and huge discounts to attract more customers to at least meet overhead costs.