As most European luxury destinations having reopened, luxury brands in the Netherlands are relying on domestic and international travelers to drive demand. Major cities such as Amsterdam are being re-connected through direct flights too. Opening of mono-brand stores by Chanel and Hermes in Amsterdam coupled with a spurt in luxury hotels in the city and its growing luxury retail have made the Netherlands one of the most attractive destinations for Chinese and Middle East travelers.
Some of these high net worth travelers to The Netherlands are from the banking, agriculture and industry sectors. They prefer to shop locally for major international luxury branded products. Italy and Spain are just some of the preferred tourism destinations for the wealthy Dutch. Even though they may wear expensive branded apparels or accessories, they are driven by an effortless approach rather than a show-off factor. Hence, the country offers them a mix of luxury brands such as Louis Vuitton or Hermes.