Newly launched upcycling service, Newless is revolutionising sustainable fashion by offering a 'bespoke' experience to customers to transforms preloved garments into custom, fashion-forward pieces. Through this initiative, the brand makes upcycling more accessible and appealing to a wider audience, thereby helping reduce the environmental impact of the fashion industry.

Recogniaing that unworn clothes are often left forgotten in wardrobes, and consumers often find it challenging to shift from fast fashion to sustainable alternatives, Newless offers an easy and creative solution. The company revitalises old garments, providing designers an opportunity in the sustainable fashion market.

Founded by Anita Shannon, Newless employs emerging UK designers to reconstruct old, outdated and undesirable garments into pieces to be cherished by their owners. Through this initiative, Newless aims to demonstrate that upcycling cannot just be fun, accessible, and affordable, but can also offer a stylish, lower-impact alternative.

Newless has already hosted several successful pop-up events in collaboration with organisations and brands in London, showcasing the appeal and potential of upcycled fashion.