Nike and fashion designer Martine Rose have launched a new collaborative apparel collection inspired by the world of gaming. Launching globally on October 30, the collection reimagines esports as a realm of athleticism, self-expression, and style.
Eight years into their creative partnership, Martine Rose and Nike have consistently blurred the lines between sport, culture, and identity. This latest chapter specifically celebrates the inclusivity and individuality of gaming communities.
The collection features relaxed, functional silhouettes, including apparels like football kits, ski jackets, hoodies and track pants. The oversized hoodie and joggers recall Martine Rose’s Spring/Summer 2015 collection, while a vibrant red colorway nods to early-2000s grime culture.
Further, the collection includes a reinterpreted football kit featuring a new Nike x Martine Rose crest, and a ski parka that references retro ‘nerdwear.’ It also offers a reissued cross-body bag adapted from Nike’s archives, a subtle wink to UK street style.
The collection also introduces two new colorways of the Shox MR4 - the unique hybrid dress shoe and sneaker that first debuted in 2022. Distinguished by its squared-off toe and heeled Shox columns, the silhouette will now be available in white and silver.
The launch is supported by a campaign that features elite gamers, including ANa, Billy Mitchell, Scarlett, SonicFox, and TenZ.
