A denim school has opened in Italy to offer students hands-on lessons and opportunities to learn about the industry directly from its leaders. The school is for anyone with an interest in denim, as well as fashion students who would like to develop a specialty in jeanswear.

Coursework has been developed based on the needs of the industry. Experts from the denim world will take students through the history of denim to current trends in branding and street style. The school will focus on hot topics in the industry like sustainability, and also work to ensure traditional techniques and classical jean production are carried down to the next generation of denim designers.

The school will offer three levels of programs, including a two-week workshop that begins in September, which will focus on both theory and lab work. During the first week, students will tour a fabric factory, laundry and dye house, as well as have access to a vintage denim archive. The second week will include indigo dyeing, denim patternmaking and sewing labs.

There will be regular seminars and round-table discussions throughout the year. Additionally, faculty can create tailored courses or workshops for companies and brands. In 2019, the school will launch a three-month long course.