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Online sales benefits global knitwear sales

Sale of knitwear products through the online channel is increasing in emerging economies such as Brazil, Russia, India, China, and South Africa. Moreover, increase in penetration of smart phones across emerging economies, rise in middle class population with increasing discretionary income, and innovative and advanced e-commerce technologies are driving demand for knitwear products. Online knitwear sales are increasing due to the increase in average revenue per user (ARPU) in e-commerce knitwear products compared to ARPU of offline knitwear product sale.

Knitwear products are a major segment of the fashion industry. In terms of product type, knitwear is classified into innerwear, T-shirts and shirts, sweaters and jackets, sweatshirts and hoodies, shorts and trousers, evening dresses, suits and leggings, and accessories. Based on material type, the market is classified into natural, synthetic, and blended. On the basis of application, the market is segmented into outerwear, innerwear, sportswear and others. Based on consumer group, the market is segmented into men, women, and children.

The global knitwear industry ecosystem analysis includes value chain analysis of the global knitwear industry including natural, blended, and synthetic fabric suppliers, textile companies spanning knitwear fabric, knitwear manufacturers, knitwear products distribution and export channels, and various retail outlets including department stores, specialty stores, discount chains, and mass merchandise chains, among others.