Paige Adams-Geller, Founder, Paige has forayed into the swimwear category with the launch of its maiden collection.

The brand’s debut collection encompasses swimsuits, versatile bikini tops that can be worn with or without straps, and bikini bottoms, all available as separate pieces. Adams-Geller's research into the essential components of excellent swimwear led her to prioritise elasticity and fabric sheen, while drawing inspiration from Paige's existing collection of prints.

Designed to seamlessly complement Paige's range of denim and apparel, the collection includes pieces that can effortlessly transition from beachwear to brunch attire.

Drawing from her extensive experience in the fashion industry, including stints as a fit model for brands like Hard Tail, Guess, True Religion, and others, Adams-Geller was keen to ensure that the swimwear catered to a diverse range of body types. To achieve this, she enlisted a variety of fit models to try on the samples, ensuring that the designs were flattering and comfortable for all shapes and sizes.