Patagonia recently launched a new range called ReCrafted which uses worn out, damaged goods and transforms them into entirely new, one-of-a-kind products at a workshop in Los Angeles. Each item in the ReCrafted collection is made up of between three and six pieces of used clothing.
The first series of items consists of down jackets and vests, a sweater, a T-shirt, a toolkit, and four bags, all available on Patagonia’s Worn Wear websit for prices that range from $27 to $327. The aesthetics feature a kind of bricolage effect, with fabrics of different colors and textures stitched together.
This is just the latest part of Patagonia’s broader strategy of keeping garments in circulation for longer. The ReCrafted products are available starting today on the Worn Wear website, along with Patagonia’s first dedicated Worn Wear pop-up, which opens tomorrow in Boulder, Colorado—along with a repair workshop on-site.
Will such projects inspire other brands to launch similar programs? It’s hard to say. It takes a relatively large company, with plenty of resources, to redirect worn-out clothes and bring on designers to create new pieces. This may prove too much of a hurdle for many brands.