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Première Vision Shenzhen SS24: A Successful Event


Première Vision Shenzhen SS24, held from April 26-28, 2023, at the Shenzhen World Exhibition & Convention Center, brought together nearly 50 top material suppliers from Europe and Asia. The event featured six primary categories: Yarns, Fabrics, Leather, Accessories, Designs, and Manufacturing. With two thematic areas and six sustainability seminars, PVSZ showcased the latest developments in the industry.

Increased Visitor Attendance Reflects Growing Interest

This season, PVSZ welcomed 5,568 visitors, surpassing a total of 7,000 person-times over three days. Visitor numbers increased by 117% compared to AW23-24 and 290% compared to SS23. Among the attendees were commercial brands, e-commerce brands, designer brands, design studios, and various industry professionals.

Embracing Sustainable Fashion at PVSZ

The event highlighted sustainable fashion through a dedicated focus area. Four major areas of sustainable development—traceability, social concerns, sustainable production, and durability—were exemplified by 14 exhibitors showcasing 64 exhibits. PVSZ emphasized sustainable fashion indicators, environmental protection practices, and strict screening criteria for samples, aiming for at least 30% of product ingredients to meet specific sustainability criteria.

Creative Collaborations and Pioneer Awards

PVSZ collaborated with fashion material experts to provide creative sustainable giveaways to VIP buyers. The event also marked the inaugural PVSZ Sustainable Fashion Pioneer Award, recognizing Harbin Huaren Linen Textile Co., Ltd. and Zhejiang Guocheng Linen Textile Co., Ltd. for their circularity, recycled materials, and other sustainable practices.

Trends and Discussions for Inspiration

The PVSZ Trend Area showcased the spring and summer trends through color range displays, trend films, and virtual tours. Industry experts participated in Sustainable Fashion Talks, exploring topics such as design trends, breakthrough materials, and market communication. The event facilitated multiple perspectives and ideas for energizing sustainable fashion inspirations.

Commitment to Sustainable Transformation

Première Vision remains committed to sustainable development and the transformation of the textile industry. The organization plans to introduce new environmental tools and work closely with brands to create an environmentally and commercially beneficial sustainable fashion supply chain. PV Shenzhen will return on September 20-22, 2023, at the Shenzhen World Exhibition & Convention Center (Bao’an), further contributing to the future of sustainable fashion.


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