Premium Group, the German fashion trade show organizer, has announced a complete repositioning of its flagship trade shows Premium and Seek.

The company is taking a bold step to meet the changing demands of the industry by introducing its new Trend and Event Platform. The first change will be to relocate the event to its iconic location, the Station Berlin. The event will be shortened to two days instead of three, with new opening hours from 10AM to 10PM including networking events and parties.

The new platform will focus on curated trends, lifestyle brands, and sophisticated fashion collections. The Conscious Club, one of Europe's most significant platforms for sustainability in fashion, will remain a part of the event.

Premium Group aims to provide more efficient business and networking opportunities for exhibitors and visitors while helping them maximize their time and investment. The company hopes to set an example for other trade show organizers to follow by introducing a new environmentally friendly concept.

The summer editions of Premium, Seek, and the Conscious Club will take place on 11 and 12 July 2023 in Berlin.