Sportswear giant Puma has joined forces with RE&UP Recycling Technologies to advance a fully circular textile solution, transforming waste into Next-Gen Recycled Cotton Fibers and Recycled Polyester Chips. This collaboration aligns with Puma’s Vision 2030 sustainability goals, reinforcing its commitment to textile-to-textile recycling.
PUMA has already expanded its Re:Fibre program, producing millions of football jerseys with an increasing share of recycled textiles. RE&UP now plays a crucial role in this initiative, supporting Puma’s goal of reducing its reliance on bottle-recycled polyester and achieving true circularity. The partnership, which has already shown significant success, is now evolving into a broader global commitment.
As part of this expansion, Puma will introduce Re: Fibre to the Americas, integrating RE&UP’s recycled raw materials into its regional supply chain. By 2030, Puma aims to incorporate 30 per cent fiber-to-fiber recycled polyester fabric into its apparel products. RE&UP’s advanced recycling technology enables the processing of diverse textile feedstocks, including post-consumer and post-industrial waste, as well as complex blends like polycotton and polyester-elastane materials traditionally difficult to recycle.
RE&UP’s process is powered by 100 per cent renewable energy and employs cutting-edge technologies such as decolorization, setting new industry benchmarks for sustainable, low-impact recycled fibers.
“As part of our Vision 2030 goals, we want 30 per cent of our polyester fabric in apparel to be fiber-to-fiber recycled,” said Howard Williams, Director of Global Innovation Apparel & Accessories at Puma. “Our collaboration with RE&UP opens exciting possibilities for integrating high-performance, recycled materials into our products.”
Ozgur Atsan, Chief Commercial Officer at RE&UP, emphasized the significance of the partnership: “Puma shares our vision for closing the recycled material gap. With our 80,000-ton annual capacity and commitment to renewable energy, we aim to establish circularity as the industry standard.”
This partnership marks a major step toward sustainable textile solutions, pushing the industry closer to a fully circular future.
