Puma is streamlining its management structure. The German sportswear giant has appointed IndrajeetSen, Group Executive as the new Vice President-Sourcing after Anne-Laure Descours, an employee since 2012, her departure from the company.
Having joined Puma in 2016, Senmost recently served as Vice President of Footwear Development and Sourcing and previously worked for German retailer Deichmann. In his new role, he will oversee global sourcing and development for footwear, apparel, and accessories, as well as operations and sustainability.
Arne Freundt, CEO, says, besides playing an instrumental role in the company’s footwear business, Sen has excelled in various key roles, including skillfully managing the challenges of the COVID pandemic, diversifying supply chain, and driving exceptional operational efficiency. His forward-thinking approach, people-focused mindset, and constant willingness to challenge the status quo make him the ideal leader to drive Puma’s next phase of growth.
In H1 FY24, Puma’s sales increased by 1.3 per cent to €4.2 billion compared to the same period in the previous year before adjusting for exchange rates. But the brand’s sales declined by2.1 per cent in euro terms. Sales in Americans grew by 5.1 per centand 1.2 per cent in the Asia-Pacific region, while they contracted by 2.2 per cent in Europe, the Middle East, and Africa. Operating profit for the period dropped by 5.1 per cent to €276 million.
Despite this, Puma expects full-year sales growth of around 5 per cent after adjusting for exchange rates, with operating income projected to be between €620 million and €670 million.
