Pure London, the UK's largest fashion festival, has unveiled an impressive lineup of resort wear brands that will be showcasing their latest collections. Taking place from July 16th to 18th, 2023, at the iconic Olympia London, Pure London is renowned for its ability to bring together the brightest minds in the industry, offering a platform to showcase the season's must-have collections, latest trends, and exclusive business insights.
Among the standout brands participating in this season's event are Guilty Beach, PALME, Terre Rouge, Sophia Alexia, Zen Ethic, NoLogo, One Hundred Stars, Coocu Resorts, Pho Firenze, and Sandy Tzatzou.
Making its debut at Pure London, Italian brand Pho Firenze presents an exotic collection inspired by the enchanting lifestyle of Tuscany. With crochet, tassels, and sheer materials, their designs combine youthful patterns and form-flattering silhouettes, resulting in glamorous creations.
Another newcomer, Coocu Resorts, draws inspiration from Greek heritage, architecture, and nature, offering dresses, kaftans, and tunics crafted from natural cottons, linen, and silks, featuring exquisite embroidery and jacquard patterns.
Pure London also welcomes Sandy Tzatzou, a Greek brand showcasing show-stopping swimwear complemented by feminine and elegant ready-to-wear styles. Returning to the festival, Zen Ethic presents chic and comfortable clothes inspired by the authenticity and spirituality of India, using natural and recycled materials.
Guilty Beach, a premium brand, displays timeless resort wear known for luxury, featuring beautiful embroidery, unique prints, and stunning beading. Luxury fashion resort wear brand Sophia Alexia specializes in exclusive, colorful prints adorning dresses, beach shirts, kaftans, and accessories, offering an elegant and flattering collection.
NoLoGo, a UK-designed brand, captures the essence of summer with versatile and practical styles, while PALME stands out with its cheerful colors and bold prints, equally suitable for city and beach wear. Terre Rouge, originating from Southern France, presents a vibrant cotton collection of colorful and easy-to-wear styles.
The festival will showcase collections that explore sustainable production, slow fashion, and traditional artisan craftsmanship from around the world, promising an exciting and inspiring celebration of fashion.
