A new strategy from ReHubs aims to break the deadlock that the Europe's textile and apparel circular economy is caught in by creating the market conditions and coordinated action needed for textile-to-textile recycling at scale.
The strategy includes a comprehensive action plan to scale textile-to-textile recycling and increase the use of recycled fibers in Europe. It was developed from over 100 interviews and surveys with industry stakeholders. It outlines a roadmap and a portfolio of projects designed to solve the supply-demand issue that has stalled progress on circular textiles.
The new strategy is built on two main pillars: end-to-end supply chain management involving streamlining fragmented processes for collection, sorting, recycling, and manufacturing to deliver a reliable supply of recycled fibers at a transparent cost and quality, and financing orchestration focusing on mobilizing and de-risking the €5–6 billion in public-private investment needed to scale infrastructure.
To support these pillars, six strategic levers will accelerate progress, including standardizing the industry, conducting research, advocating for policy, mobilizing finance and investment, and building brand coalitions. These levers will create the conditions for a reliable feedstock supply, clear standards, stronger collaboration, and growing confidence in recycled textiles as a quality, scalable solution.
By bringing together and aligning stakeholders across the value chain, ReHubs aims to recycle 2.5 million tons of textile waste by 2032, unlock €5–6 billion in investments and create up to 10,000 new jobs in Europe and position Europe as a global leader in circular textiles through scalable, demand-driven recycling solutions.
ReHubs' new strategy will be unveiled on September 22, 2025. It is supported by a community of over 30 partners, including collectors, recyclers, brands, PROs (producer responsibility organizations), technology providers, and investors.
ReHubs will also share insights from the new strategy at the Dornbirn Global Fiber Congress and Circular Textile Days, inviting the wider industry to participate in building a truly circular textile ecosystem in Europe.
