Reliance has partnered with Israeli apparel firm Delta Galil to form a 50:50 joint venture aimed at designing, manufacturing, and selling lingerie products in India. This move puts Reliance in direct competition with Page Industries, the leader in the Indian innerwear market with brands like Jockey and Speedo.
Delta Galil, a global licensee for brands like Calvin Klein, Tommy Hilfiger, and Columbia, has also partnered with Adidas and Polo Ralph Lauren. Through this joint venture, Reliance will manufacture lingerie for its own brands and introduce Delta Galil’s portfolio, including 7 For All Mankind and Necessities, to the Indian market.
Reliance has been expanding its presence in the lingerie segment, acquiring brands like Clovia, Zivame, and Amante, which collectively achieved sales of over Rs2,000 crore in FY24.
India's innerwear market, worth Rs61,091 crore in 2023, is expected to grow to Rs75,466 crore by 2025, with women’s innerwear leading the sector at 60 per cent of the total market. Reliance is well-positioned with its range of mass and premium brands, including Clovia, Zivame, and international labels Marks & Spencer and Hunkemoller.
