Fabric manufacturer Shrijee Lifestyle Group aims to achieve a turnover of Rs 1,200 crore by 2030. Of this, the company plans to achieve a turnover of Rs 500 crore in 2024-25.
To achieve this, the company plans to expandits product portfolio while also continuing to expand its brands both in India and internationally. The company has brands including 'Shrijee' for blouse and fancy ladies' wear fabrics, 'Avant Moda' for high-end digital printed and piece-dyed shirting and suiting for men and women, 'Cranberry' for creative shirting and kurta fabrics, 'Gizanni' for pure Giza yarn-dyed and piece-dyed fabrics, and 'Linen Villa' for pure linen and innovative Lyocell linen blends.
Founded in 1970 by DeshbandhuKagzi, the Shrijee brand initially gained recognition for its blouse fabrics, especially the 2x2 Rubia. It later expanded across India and into international markets such as the UK, EU, Middle East, and Latin America. Over the years, Shrijee Lifestyle Group has become a recognised force in shirting, women’s wear, and kids’ wear, known particularly for its value-added and digitally printed fabrics.