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Sweden's Lindex and Jeanologia team up for denim line

Swedish clothing brand Lindex and Jeanologia, the Spanish denim consultant have come up with a range of sustainable denim. The debut collection for women includes button-front skirts, wide-leg trousers, slim fit jeans, high-waisted jeans and cropped jeans. The line is made with sustainable fibers produced with low impact process, less water and reduced energy consumption.

Overall the process uses 27 per cent less energy and 42 per cent less water, compared to standard denim production. Lindex is an international leading fashion retailer with around 500 stores in Europe, Russia and the Middle East. The company offers women’s wear, lingerie, men’s, cosmetics and children’s wear. Lindex works on water conservation, too. About 900 million liters of water were saved by Lindex’s suppliers through cleaner production projects in India and Bangladesh. During 2014, it also started collecting textile for reuse and recycling in 50 select stores in Sweden.

Lindex is steadily working towards sustainability targets and its aim is to produce garments using more sustainable processes with less energy, water and chemicals and by producing less waste. Jeanologia has been continuously creating new technologies which help the industry in its eco-sustainable initiative. It believes the look of distressed denim can be achieved in an eco-friendly and sustainable way. The company’s laser technology creates the look of vintage denim without the harmful and toxic effects of manual scraping or sanding.