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Tags are catching on in European fashion business

The UK and Germany are leading in adopting RFID (radio-frequency identity) technology, accounting for around 70 per cent of the European fashion business. The total value of the RFID market is worth over $10 billion and is expected to touch $18.6 billion over the next decade. This is largely attributed to falling cost of tags not to mention the advantages offered by automated tracking and real-time visibility of every article in stock.

Connected technologies enable fashion retailers to automate processes and reduce administrative duties, freeing up staff to focus on customer service. Combined with near 100 per cent inventory accuracy, this leads to an enhanced shopping experience and higher sales conversion rates.

More and more retailers are turning to analytics, RFID and other in-store technologies. Retailers increasingly want cloud-based retail solutions with the promise of faster, pay-as-you-go software implementations.

Retail software specialist Detego has now digitally connected over a billion items of clothing. Detego is currently rolling out its software across 900 stores for a global sports brand, at a rate of about twenty stores a week, to improve the in-store experience for consumers and to support the brand´s omni-channel strategies. The retailer is gradually adding RFID tags to every article of clothing and footwear so that it can manage all 80 million items in real time.