The Woolmark Company has launched Woolmark+, an initiative to ensure a sustainable future for the wool industry,
Launched with an aim to improve animal welfare, this initiative also aims to enhance woolgrower livelihoods, and accelerate low-impact production, all while promoting circularity in the sector. It outlines 13 projects designed to boost productivity, reduce carbon emissions, and encourage natural regeneration. This strategy not only supports woolgrowers in achieving their commercial objectives but also aligns with brands' increasing commitment to reducing Scope 3 emissions and improving supply chain sustainability.
One of the key components of the Woolmark+ initiative includes Carbon Insetting, a pioneering program that helpsconnect global brands with woolgrowers to help meet their emissions targets through wool-insetting.
The initiative has also launched nine R&D efforts to reduce methane emissions from sheep by using feed additives. Besides, it also endorses nature positive specification by conducting environmental measurements on farms to allow woolgrowers and brands make verifiable claims about their sustainability efforts.
Another highlight of the initiative includes the Nature Positive Impact Program which offers investors a platform to engage with leading organisations working on emission reduction, biodiversity improvement, climate resilience, and circularity initiatives.
In addition, the initiative has also launched another program to position wool as the most recycled fiber in the industry.
According to John Robert, CEO, Woolmark, the Woolmark+initiative helps woolgrowers, brands, and suppliers transition towards a nature-positive approach. It enhances cost efficiency besides creating diversified revenue opportunities across the wool value chain by communicating the inherent value of wool and the environmental benefits of its production.
Ajay Pradhan, Senior Marketing & Business Development Manager -India, Woolmark, emphasises, the initiative aims to support and recognise the dedication of the wool supply chain to sustainable innovation and positive impact.
