The textile industry generates more harmful Co2 than the entire air and ship traffic as a whole.
Eighty billion pieces of clothes are bought every year, twice as much as 15 years ago and 23 billion pairs of shoes are produced annually.

Mountains of plastic waste, eroded landscapes, droughts or species extinction demonstrate massive environmental pollution, caused by humans and their predatory exploitation of nature.

More plastic than fish could swim in the sea by 2050.

Now consumers can choose environmentally-friendly, climate-neutral and recycled clothes and shoes – without having to accept any compromise on performance.

If we don’t close the textile loop soon with joined forces and thus don’t only prevent additional waste and chemicals, but also save precious resources, such as crude oil and water as well as balance CO2 emissions, such a nature will be a thing of the past.

With today’s customers becoming increasingly environmentally mindful, the timing has never been better to bring awareness to the ways that responsible sustainability can be incorporated into a fashion or lifestyle brand.

In the last ten years sustainable practices have merged into the overall circularity movement and have moved from vocabulary to real practice. Circularity in fashion can positively impact the bottom line when executed strategically.