As the value of the global home textile market rises to $145.27 billion in 2026, Trident Group is aggressively executing a multi-front expansion strategy across Europe. Currently showcasing at Heimtextil 2026 in Frankfurt, the Punjab-based integrated manufacturer is moving beyond traditional export models to a brand-led, localized approach. This shift is timed with a significant inflection point in trade policy: the anticipated signing of the India-EU Free Trade Agreement on January 27, 2026, which is expected to eliminate structural tariff barriers of 8–12 per cent that have historically constrained Indian textile competitiveness in the region.
Localized leadership and design-led innovation
To secure market share within the world's fastest-growing textile corridor, Trident has restructured its European operations by appointing dedicated Regional Directors for Germany and France. This localization strategy facilitates a ‘design-first’ model, exemplified by the launch of Trident Threads, a premium brand tailored for the high-end European and UK markets. By merging Indian manufacturing scale with European aesthetic sensibilities, the company is successfully penetrating the lucrative $6.68 billion UK home textile market, reporting robust buyer interest for its ‘Visible Invisible’ collection which prioritizes sustainable fiber blends and AI-enhanced finishes.
Sustainability capex and digital transformation
The group’s growth is underpinned by a Rs 1,000 crore capital expenditure program for FY25-26, with over 60 per cent allocated to renewable energy and circular manufacturing. This investment aligns with the EU’s tightening Ecodesign for Sustainable Products Regulation (ESPR), providing Trident a ‘first-mover’ advantage in supply-chain transparency. Furthermore, the company’s ‘Digital Trident’ initiative - aiming for full Industry 4.0 integration - has already yielded a 4.68 per cent Y-o-Y revenue increase in Q2 FY2026. This data-driven approach allows for real-time monitoring of resource consumption, ensuring the company remains a preferred partner for global retail giants seeking ethical and efficient sourcing.
Trident Limited is a diversified conglomerate and a top-two global exporter of home textiles, primarily serving the bathroom and bed linen segments. The company targets a consolidated revenue of Rs 25,000 crore by 2027, supported by its wheat straw-based paper manufacturing and chemical divisions. Founded in 1990, Trident’s 2026 outlook focuses on tripling domestic retail touchpoints to 10,000 while scaling its European subsidiary to capture high-margin contract business.
