According to a survey from Nationwide YouGov and SafetyCulture, around 71 per cent of American consumers would not feel comfortable shopping in a physical retail store over the next three months. Around 57 per cent of the nearly 1,200 shoppers surveyed in the US said businesses making a real-time list of cleaning and disinfecting activities completed hourly throughout the day public would increase their trust and confidence in that business.
Additionally, 53 per cent said businesses that publicly display a list of daily safety procedures being undertaken in its public areas, with the completion status publicly shown, would also increase trust and confidence. The US-based research was released as part of the SafetyCulture Safely Back to Business initiative, a program designed to support companies globally at a time when safety has become the world’s top business priority. The company has digitized guidance from governments and other industries into fully customizable checklists. The more than 100,000 checklist templates are currently available online to support businesses in their efforts to protect customers and staff from exposure to COVID-19.