Known for its heritage-inspired designs, home décor brand Vedas Exports aims to grow its physical footprint to 12 outlets by 2026-end, employing a flexible growth model that mixes company-owned stores with franchise operations.
Vedas Exports debuted its first two flagship stores, branded as Vedas Homes, in India's burgeoning Tier-II markets. The successful openings in Jamshedpur (June 2025) and Ranchi (August 2025) validated the strategy of tapping into high-potential, underserved regions. Both 650-sq-ft boutiques immediately exceeded pre-launch sales targets and sustained strong performance through the recent festive season.
Palash Agrawal, Founder, notes, customers want to connect with products that tell a story—like a handmade brass figurine or a modern wall installation based on Vedic design philosophy. Vedas Exports is building an ecosystem that connects Indian craftsmanship with discerning modern homes.
The brand's diverse product portfolio spans brass, ceramic, and polyres in items, ranging from sculptures and wall art to sophisticated tableware, priced affordably from Rs 500 to Rs 80,000. By targeting non-metro markets, the brand is leveraging rising purchasing power and aiming for stronger margins compared to the hyper-competitive urban retail centers.
Vedas Exports is strategically positioned to capitalize on India's booming home décor industry, which is expanding at an impressive 12 to 15 percent annually. Its next phase of expansion, focused on Central and Eastern India, begins with a third company-owned store in early 2026, followed by the mid-year rollout of its franchise program.
