Zalando has become an official member of Fair Wear, reinforcing its commitment to improving working conditions within its private label supply chain. The move marks a major step in the online fashion platform’s sustainability journey, aligning with global calls for greater accountability and systemic change in the fashion industry.

Fair Wear is a renowned multi-stakeholder organisation working to enhance labour rights across international supply chains. Zalando’s membership focuses specifically on its private label products, aiming to implement high standards of human rights due diligence and create real impact for garment workers.

“Zalando’s membership shows they’re committed to due diligence in their supply chain at a high-quality level, with actual impact for the people making our clothes,” said Alexander Kohnstamm, Director of External Affairs at Fair Wear.

Zalando's Sustainability Director, Pascal Brun, welcomed the partnership, emphasising that Fair Wear’s accountability framework complements Zalando’s values. The collaboration also provides access to tools like Fair Wear’s Human Rights Due Diligence (HRDD) Academy, which supports brands in developing effective practices to address labour rights challenges.

Beyond its private labels, Zalando is also encouraging partner brands on its retail platform to improve their own HRDD practices, fostering a ripple effect across the broader fashion ecosystem.

Fair Wear views Zalando’s membership as a catalyst for industry-wide collaboration and learning. As more fashion companies face pressure to act responsibly, Zalando’s decision signals a growing momentum toward ethical, transparent, and worker-centric supply chains.