Zara plans to launch its ‘Pre-Owned’ platform for selling, repairing or donating second-hand clothes in the United States by Oct-end.
Zara has been operating its 'Pre-Owned' platform in 16 European countries, after it was launched in Britain in Nov’22.
The service is available through Zara stores, its website and an app in countries including Spain, France and Germany.
According to Oscar Garcia Maceiras, CEO, Inditex, the company’s online platforms are visited by over 22 million customers per day.
Zara also plans to launch live shopping shows in the US, as well as other key markets such as Spain, Canada, France, Italy, Germany, Britain, Ireland and The Netherlands in the coming months. The brand’s sales getting a boostfrom the five -hour long live shopping shows in China and broadcast weekly on Douyin, TikTok's sister site in China, as per retail analytics firm Edited.
Other fast fashion retailers such as H&M also offer products for resale in the US. The brand sells secondhand items in the US via a stand-alone website in partnership with ThredUp.
