Zara Women has launched a new collection that offers garments made from 100 per centCircLyocell, a sustainable fabric made out of fibers derived from 50 per cent recycled textile waste.
Designed to highlight clean, minimalist silhouettes, the collection demonstrates the ability of Circ materials to create elevated and timeless designs. It is currently available in the US and other selected markets.
The collection builds on the company’s goal to create a model for the widespread adoption of sustainable materials, says Peter Majernowski, CEO, Circ. This partnership also reinforces the long-term potential of Circ and Inditex to work together to improve product circularity for the fashion industry, he adds.
Circ’s recycling technology offers a groundbreaking solution to the previously challenging task of breaking down polyester and cotton blends (polycotton) to create new garments. It is the only in-market platform that can successfully separate polycotton blended textile waste and recover both cellulosic and synthetic fibers.
The primary challenge now is to scale up this technology to accelerate circularity across the entire fashion industry, which will require broad collaboration and investment, emphasisesMajernowski. Partnerships like the ongoing collaboration between Zara and Circ, which began with an investment from Zara’s parent company, Inditex, in 2023, represent a positive step towards this goal, he adds.
