Abercrombie & Fitch Cohas partnered with Haddad Brands to expand its kidswear brands-Abercrombie Kids internationally. Through this collaboration, Abercrombie & Fitch Co will continue to produce its children’s clothing line, while Haddad Brands will provide new distribution channels. The partnership will also include the introduction of baby and toddler categories into the Abercrombie Kids range, which currently caters to children aged 5 to 14.
Starting next month, Aberchrombie plans to launch its Fall 2025 Abercrombie Kids collection in Haddad Brands’ showrooms worldwide. This move aligns with the company’s recent strong performance despite challenging market conditions for other retailers. In fiscal 2024, the net sales of Abercrombie & Fitch increased by 16 per cent to $4.3 billion, with sales of its brands, including Abercrombie Kids growing by 35 per cent Y-o-Y. The momentum continued into the first quarter, where the company’s overall net sales rose by 22.1 per cent Y-o-Yto just over $1 billion while the net sales of Abercrombie brands grew by 31.1 per cent to $571.5 million.
The partnership with Haddad Brands is part of Abercrombie & Fitch Co’s strategy to further diversify its channel mix and drive sustainable, profitable growth. The company’s push into the children’s apparel market comes as competition intensifies. Macy’s recently reintroduced its Epic Threads children’s line across all stores and online, while Target began selling its Cat & Jack children’s line at 82 Hudson’s Bay locations in July. Meanwhile, legacy brands like The Children’s Place are grappling with internal challenges, including the recent departure of its CEO amid strategic and financial struggles.
