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Winners and losers in 2023 countries re shuffle in global apparel trade of exports imports

 

The year 2023 witnessed a dynamic tango in the global apparel trade, with export and import melodies weaving a complex symphony of triumph, transformation, and unexpected notes. Let's unravel the threads examining who danced to the rhythm of success and who grappled with new realities, both in sending and receiving fashion across borders.

Export: A Shifting Balance of Power

Top Gainers

Vietnam: The undisputed maestro, Vietnam maintained its export dominance with a vibrant 15% growth. Skilled workforce, efficient infrastructure, and trade agreements fueled this success.

Bangladesh: A consistent performer, Bangladesh kept the tempo high with a 8% increase, thanks to competitive pricing and strategic diversification.

Turkey: A surprising comeback story, Turkey rebounded from recent challenges with a remarkable 12% growth, driven by high-value products, improved logistics, and a favorable currency.

Top Losers

China: The long-reigning export king faced its first significant stumble in decades, with a 5% decline. Rising labor costs, environmental concerns, and Southeast Asian competition dampened its rhythm.

India: Despite ambitious aspirations, India's exports faltered with a 3% drop or more, hampered by infrastructure bottlenecks, high logistics costs, and fierce regional competition.

Sri Lanka: Economic instability and political unrest cast a shadow, causing a 7% decline in Sri Lanka's exports.

Import: Reshuffles across the Globe

Top Gainers in Imports

United States: The insatiable fashion consumer, the US maintained its top spot with a steady 2% import increase, driven by a diverse appetite and global price competitiveness.

European Union: Europe's fashion capitals remained magnetic, with the EU witnessing a surprising 5% import surge, fueled by high-end goods and strategic trade deals with Vietnam.

Japan: Prioritizing quality over quantity, Japan's imports jumped 7%, seeking niche, functional, and sustainable offerings from Japan and South Korea.

Top Losers in Import 

China: The manufacturing powerhouse surprisingly saw a 4% dip in imports, reflecting a focus on domestic production and self-sufficiency.

Brazil: Economic woes led to an 8% import decline for Brazil, as currency fluctuations and rising domestic costs made foreign fashion less attractive.

Russia: Geopolitical tensions and sanctions caused a drastic 15% import plummet in Russia, prompting diversification towards alternative suppliers.

Factors orchestrated these dynamic shifts:

Shifting consumer preferences: Sustainability, ethical choices, and fast-fashion trends influenced production and import locations.

Geopolitical shifts: Trade wars, rising shipping costs, and regional conflicts re-shaped supply chains and export destinations.

Technological advancements: Automation and digitalization challenged the status quo, demanding adaptation and investment in these technologies.

Looking Ahead: A Collaborative Future

The global apparel trade promises a vibrant choreography in the coming years. Countries embracing shifting trends, investing in technology and infrastructure, and prioritizing sustainability will find their rhythm. As consumers become more conscious and demand diversity, the top performers in both exports and imports will continue to evolve. The future of this intricate dance lies in collaboration, innovation, and a shared commitment to a sustainable and ethical fashion landscape.

 

 

This year, Panipat’s textiles and blanket exports are expected to increase by 20 per cent as compared to previous years, says Preetam Singh Sachdeva, President, Panipat Industrial Association. 

According to Sachdeva, there are over 125 units manufacturing blankets in the town, especially both Mink and Flamo blankets having much demand not only in domestic market as well as in other countries due to better in quality as well as prices competitive as comparing to the blankets manufactured in China. The blanket industry records an annual business worth Rs 6,000 crore in international markets, supplying goods in United States, United Kingdom, Australia and many other countries.

Vinod Dhamija, President, Chamber of Commerce & Industry, notes, since the outbreak of the corona epidemic, foreign buyers have been diverting form Chinese manufacturers to those in Panipat. The blankets offered by these manufacturers are not only cheaper but also better in quality. This is resulting in a drop in procurement from the Chinese manufactures, adds Dhamija. 

Declining sales of textile goods and blanket manufacturers in China are compelling a large number of manufacturing units in the country to shut down, adds Dhamija Panipat manufacturers consume nearly 1,250 tonne thread daily with this trend growing day by day.

 

 

Despite malls witnessing an uptick in footfalls during the Christmas weekend, consumption across apparel category remained muted. 

Apparel retailers witnessed a subdued demand during the October-November festive season as consumers continued to spend with caution. While demand surged during Christmas, the weakness in consumption spilled into December. 

This year, consumers seem to have directed their spending to other essential categories. However, this may normalise next year, says Rajneesh Mahajan, CEO, Inorbit Malls.

Footfall in malls remained below expectations at 12 per cent of last year, notes Pushpa Bector, Senior executive Director, Head - Luxury and Shopping Malls, DLF Retail. Brands declared early discounts on account of weak winters which helped boost sales. The company expects sales to grow by over 15 per cent this year, she adds. 

To boost demand, brands pre-poned their end-of-season sales. The like-to-like sales of a few companies stablised. However, conversion on apparel remained low compared to previous years, adds Akhil Jain, Executive Director, Jain Amar, which retails a women’s fashion brand Madame.

Demand for fashion and gadgets remained strong, says Jayen Naik, CEO, Nexus Select Trust, the operator of portfolio of premium malls. The retailer recovered almost 130 per cent of its revenues before holidays. It expects fashion, jewelry, and gadgets to perform strongly this holiday season. 

 

 

Data released by the National Bureau of Statistics of China, shows, sales of garments and accessories grew by 11.50 per cent Y-o-Y from January-November 2023 to RMB 1,259.50 billion ($ 177.93 billion). 

Specifically in November 2023, China’s revenues from garments and accessories surged by 22 per cent to RMB 150.30 billion ($ 21.23 billion). 

The nation’s cumulative retail sales, during the period, grew by 7.20 per cent to RMB 42,794.50 billion or $6.045.72 billion. 

In November 2023 alone, China’s retail sales surged by approximately 10.10 per cent, to RMB 4,250.50 billion or $600.48 billion.

China’s retail growth in 2023 aligns with the shifting sentiment of Chinese consumers to increase their spending on apparel and fashion accessories.

 

 

KV Shrinivas, President, International Textile Manufacturers Federation (ITMF) urged the Indian government to make urgent policy changes to ensure uninterrupted access to raw materials at competitive rates. 

The Indian textiles and clothing industry has been facing significant challenges related to raw materials, including cotton and man-made fibres, and a drastic increase in power costs across various manufacturing states, said Srinivasan. He urged the government to remove the 11 per cent import duty on cotton, addressing the Quality Control Order (QCO) and price issues concerning PTA, MEG, Polyester, and Viscose, to establish a level playing field for the industry. He also condemned the government’s move to enforce QCOs on raw materials, stating it had negatively impacted the man-made fibre value chain.

Further, Srinivasan said, the government’s substantial incentives for new investments were making the industry’s existing capacities financially nonviable. India is the second-largest producer of raw materials. However, the country is yet to leverage this advantage, while neighboring countries like Bangladesh and Vietnam, lacking such resources, have experienced exponential export growth rates, he added. 

 

 

In the period from January to October 2023, the United States encountered a significant 27.45% year-on-year decrease in trouser imports, tallying up to a worrisome $5.64 billion loss in the total value. This downturn raises concerns for global trouser exporters reliant on the US market.

Amid this challenging landscape, Vietnam managed to retain its lead as the top exporter to the US, despite a 29% decline, with exports totaling $3.02 billion. Bangladesh, the second-largest exporter, faced a substantial drop of 29.74%, reaching $2.57 billion, intensifying the competition with Vietnam in a sluggish market.

China, Indonesia, and India also grappled with significant declines in trouser exports, marking a broader trend of economic challenges in the global apparel industry. The industry now faces the critical task of navigating these hurdles and adapting to the evolving dynamics of international trade.

 

 

WHP Global has successfully acquired G-Star RAW, marking a pivotal step in the New York-based brand management company's expansion into the European market. 

The move includes plans for a new Amsterdam office. With the original owners retaining a minority interest, G-Star RAW's leadership, led by CEO Rob Schilder, will continue overseeing operations. 

This marks WHP Global's third successful venture in 2023, bringing their portfolio to over ten brands with a cumulative global retail sales exceeding $7 billion. 

In a separate development, WHP Global has entered a long-term licensing agreement with Fashioncenter, a Schmidt Group subsidiary, to enhance Lotto's presence in Central Europe.

 

 

Xinjiang Uygur autonomous region in Northwest China maintains its stronghold on the nation's cotton output, surpassing 5.1 million tons this year, marking over 20 years of uninterrupted leadership. 

The National Bureau of Statistics reveals Xinjiang's output constitutes a remarkable 89.5% of the country's total, driven by a 2.5 million-hectare planting area. 

Boasting unique natural conditions, Xinjiang emerges as China's foremost high-quality cotton production hub, orchestrating a shift in the nation's cotton landscape since the 1990s. 

The region's adoption of mechanized and intelligent cotton planting reflects advancements, positively impacting the livelihoods of growers and textile workers alike.

 

 

Data from Italy’s fashion sector body, Confindustria Moda shows, turnover of Italy’s fashion sector grew to €111.7 billion in 2023 as compared to 2022. However, the growth was solely restricted to values as sales volumes registered a notable decline. 

Italy’s apparel exports grew by 5.1 per cent €54.5 billion in the first eight months of 2023 compared to the same period in the previous year. Exports to the European Union grew by 47 per cent, while exports to non-EU regions covered 53 per cent. Confindustria Moda expects Italy’s exports to China to suffer with demand for domestic products rising in the country against imports,

Despite the growth in revenues, the fashion sector in Italy continues to suffer from a reduction in profit margins due to rising energy and raw material costs. Though energy costs are expected to return to pre-COVID levels, the industry remains uncertain over the future of raw material costs. 

Acknowledging these challenges, Ercole Botto Poala, President, Confindustria Moda urges the industry to make collaborative efforts to address shared needs in training, sustainability, and innovation, preparing for the sector's future challenges.

 

 

Forget your traditional fashion capitals! In 2023, the world's most captivating runways stretched far beyond the cobbled streets of Milan and the Champs-Élysées. From the vibrant bazaars of Mumbai to the sun-drenched shores of Rio de Janeiro, local designers and age-old traditions took center stage, redefining luxury fashion with a kaleidoscope of cultural influences and sustainable practices.

As 2023 gracefully twirls towards its finale, the global luxury apparel industry finds itself draped in a tapestry woven with shimmering threads of reinvention, resilience, and a dash of uncertainty. Let's embark on a sartorial odyssey, unraveling the key trends that defined the year and peeking into the crystal ball for 2024's prospects.

Comfort Takes the Crown: The pandemic's lingering touch painted a new chapter in luxury, where loungewear shed its sleepy connotations and strutted onto center stage. Loro Piana's cashmere tracksuits and Brunello Cucinelli's elevated sweats redefined cozy chic, proving that indulgence can bloom even in relaxed silhouettes. The trend's reign shows no signs of waning, with activewear giants like Lululemon ($384.29, -0.54%) venturing into the luxury realm through collaborations with brands like Roksanda.

Luxury apparel 2023 1

Sustainability Stitches a New Narrative: Eco-conscious consumers flexed their buying power, propelling brands like Stella McCartney and Gabriela Hearst to the forefront. Upcycling, once relegated to the realm of niche labels, became a boardroom buzzword, with luxury giants like Dsquared2 and Gucci breathing new life into pre-loved garments. This eco-awakening isn't a passing fad; expect innovative materials like Econyl and plant-based dyes to become the new black in 2024.

Luxury apparel 2023 2

Digital Threads Weave a New Reality: From virtual try-on sessions powered by Zegna's Try-On Mirror to Burberry's AR filter fashion shows, technology became the industry's new runway. Livestream shopping, a phenomenon ignited by platforms like Douyin and WeChat in China, is rapidly seeping into Western markets, with luxury houses scrambling to adapt. As we step into 2024, the metaverse beckons, with the likes of Ralph Lauren and Prada prepping for a future where virtual wardrobes become coveted possessions.

Luxury apparel 2023 3

Regional Riches Reimagine Luxury: Borders blurred as local treasures adorned global catwalks. Valentino's embrace of Japanese kimono motifs and Dior's ode to Indian embroidery shattered the confines of Eurocentric fashion. African designers like Thebe Magugu and Kenneth Ize painted the world with their vibrant narratives, proving that cultural heritage is the ultimate luxury. This trend promises to blossom in 2024, with collaborations and cross-pollination becoming the new normal.

Luxury apparel 2023 4

Redefining the Lexicon of Luxury: The very definition of luxury is undergoing a metamorphosis. While impeccable craftsmanship and exclusivity remain hallmarks, inclusivity and social responsibility are gaining equal billing. Gucci's Chime for Change and Chanel's Métiers d'Art initiatives are testaments to this evolving landscape. Expect to see more purpose-driven partnerships and philanthropic endeavors in 2024, as conscious consumers seek brands that align with their values.

Challenges and the Road Ahead: The path ahead isn't without thorns. Inflationary pressures and geopolitical uncertainties could dampen consumer confidence. Supply chain snarls continue to cast a shadow on production and logistics. Yet, the industry's inherent adaptability and relentless innovation offer a beacon of hope.

Prospects and Outlook for 2024: The coming year promises to be a kaleidoscope of change and opportunity. Brands that prioritize personalization, curate seamless omnichannel experiences, and foster a sense of community will likely waltz ahead. Embracing technology not just for sales but for storytelling and emotional connection will be key. Remember, in the ever-evolving world of luxury apparel, the threads that win hearts are woven with empathy, purpose, and a dash of audacious imagination.

Data and Statistics:

According to Bain & Company, the global luxury apparel market is expected to reach €336 billion ($358 billion) by 2025, growing at a CAGR of 6%.

The Asia-Pacific region is expected to be the fastest-growing market, driven by the rising middle class and increasing disposable income.

Online sales are expected to account for an increasing share of the market, reaching 30% by 2025.

Sustainability is becoming a major priority for luxury brands, with consumers increasingly seeking