Held from May 21-22, 2024 in Pakistan, the Cotton USA Leadership Forum by Cotton Council International brought together key figures from both the Pakistani and US cotton sectors for insightful discussions and networking opportunities.
Beginning with an overview of the latest developments and challenges in the global cotton industry, the forum began with an overview of the latest developments and challenges in the market. It gave attendees valuable insights into market trends, trade dynamics, and sustainability initiatives impacting cotton cultivation and trade worldwide.
The event’s highlight was the presence of a nine-member delegation comprising elite US cotton industry leaders, cooperatives, and international merchants specialising in US cotton. Participants engaged with key stakeholders to explore avenues for collaboration and trade partnerships.
Throughout the forum, participants engaged in meaningful discussions on overcoming challenges and capitalising on opportunities within the cotton market. Topics ranged from supply chain resilience to technological advancements and sustainable practices, reflecting the industry’s commitment to innovation and responsible sourcing.
To promote transparency, sustainability and quality assurance across the cotton supply chain, the forum showcased initiatives such as the US Cotton Trust Protocol and Cotton USA Solution. Attendees gained valuable insights into the potential of these initiatives to drive positive change within the industry.
An ‘Ask the Experts’ panel session allowed participants to delve deeper into specific topics of interest, seeking guidance from industry veterans and thought leaders. This interactive format fostered knowledge sharing and facilitated peer-to-peer learning among attendees.
The Cotton USA Leadership Forum organised several engaging sessions and insightful discussions to elevate the global cotton industry. Notable speakers at these sessions included Bruce Atherley and Donald Blome. A few highlights of their highlights included welcome remarks by William Bettendorf, a program review by Mazhar Mirza, and an icebreaker session led by Professor M. Tausif. Participants were also treated to sessions on industry insights, market challenges, and technological innovations. Panel discussions and quizzes were also organised to provide interactive learning opportunities. Ending with a reception and a dinner, the forum fostered networking and collaboration among mill owners and technical directors.
