Gucci plans to organise the brand’s spring 2025 menswear show at the Triennale Milano museum on June 17. The show will be launched as a part of the Milan’s Men’s Fashion Week from June 14-18, 2024.
Earlier this month, Gucci launched its 2025 cruise collection along with the first destination show of Sabato De Sarno, Creative Director, at the underground concrete exhibition space Tate Modern Tanks in London.
Founded in 1923, the Triennale Museum blends fashion with a broader cultural conversation. The museum aligns with Gucci’s vision to provide a space for new encounters through exchange and the freedom evoked by art in its wider conception, says a statement by Gucci.
An art collector, De Saro’s passion for the arts is demonstrated throughout the newly renovated Milan Via Montenapoleone flagship, housing a selection of modern and contemporary works by both midcareer and established artists. The space also displays art pieces of various artists chosen by curator Truls Blaasmo including Lucio Fontana, Getulio Alviani, Liliana Moro and Franco Mazzucchelli, to Nathlie Provosty, Jaime Poblete, François Durel, Michael Rey, Herbert Hamak, Adji Dieye and Augustas Serapinas, etc.
Unveiled last December, the store at the museum pays tribute to Italian furniture designs. Some of the noteworthy pieces displayed at the store include Cassina’s ‘Utrecht’ armchair by Gerrit Thomas Rietveld; the ‘Maralunga’ sofa by Vico Magistretti for Cassina’s iMaestri Collection; the ‘La Bambola’ armchair by Mario Bellini, and ‘Tufty-Time’ sofa system by Patricia Urquiola for B&B Italia, etc.
