Swedish company Re:newcell has developed a technology that makes it possible to take waste from the textile industry and from it produce new pulp. Such a pulp is called dissolving pulp, and is today made from trees. Dissolving pulp is mainly used to manufacture textile fiber materials such as viscose or lyocell. Until today it has not been possible to make new high quality textiles from recycled fabric.
With the company’s newly developed technology, old textiles such as jeans or T-shirts can be converted into new textile pulp. Such Re:newcell pulp is then used to produce new clothes.
The global textile demand is currently some 90 million tons per year. Natural materials such as cotton and viscose represent only about one-third. The remaining fibers are mainly oil-based materials such as polyester, elastane and nylon.
Being able to increase the amount of natural materials by extending the life of already available resources is a top priority both among consumers and among big fashion companies. Until now, it has not been possible to recycle cotton into the quality that the fashion industry demands, but with Re:newcell pulp this becomes possible.
Re:newcell has started construction of its demonstration plant, where a completely new way of recycling cotton will revolutionise the fashion industry. The factory is expected to be completed during the first quarter of 2017.

- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
Virtual wardrobes redraw retail boundaries as gaming platforms become fashion ec…
The boundary between physical clothing and digital apparel is rapidly eroding as gaming environments evolve into fully functioning consumer markets.... Read more
From Estimates to Audits: Virgin PET data disrupts global synthetic fiber econom…
The global textile industry is recalibrating how environmental impact is measured, priced, and regulated. While polyester continues to dominate global... Read more
Retail’s new growth map in China, rise of premium wealth, senior spending
For decades, global fashion and retail companies built their China strategies around the rapid expansion of an aspirational middle class... Read more
Post-peak correction global cotton markets adjust amid shifting fundamentals
Following a period of aggressive increase, global cotton benchmarks have entered a cooling phase. The bullish momentum that propelled prices... Read more
From Runway Blueprint to Retail Rack: How Milano’s ‘Ready to Show’ shapes global…
As the fashion elite prepare their calendars for the Spring/Summer 2027 runway shows, an equally vital, multi-billion-dollar machinery is quietly... Read more
Natural fibers gain ground as microplastic awareness alters apparel demand
The global apparel industry is entering a new phase of disruption as consumer concern over microplastic pollution begins to materially... Read more
Global cotton output declines, raising stakes for spinners and fabric makers
A simultaneous drop across the global natural fiber sector is reshuffle-mapping trading dynamics for international textile mills, yarn spinners, and... Read more
Apparel’s inflation premium in the US signals a tough road for retailers
The latest inflation data from the U.S. Bureau of Labor Statistics has conveyed an important warning for the fashion and... Read more
The Alchemy of Adornment: Decoding the ‘Runway Trends’ and ‘Sartorial Shifts’ of…
As the global luxury sector navigates shifting economic currents, Milan continues to solidify its role as the definitive compass for... Read more
Engineered to Perform: How bio-based textiles are rewiring the $1.15 trillion at…
The global athleisure industry is entering a reset as the next phase of competition shifts from celebrity endorsements and logo... Read more












