A favored brand among celebrities such as Gigi Hadid, Justin Bieber, and Rosalía, Icon Denim LA has launched its first-ever 100 percent organic cotton denim collection for both men and women.
Named the Eco Denim Capsule, this collection features a range of styles including the Noa Eco, a unisex oversized shirt, the women's Poppy Eco, a wide-leg jean with cutouts, and various other eco-friendly options.
Highlighting the growing demand for eco-conscious brands amongst consumers, ValyVittoria, Head-Communication, Icon, emphasises on the brand’s commitment to leading by example in the denim industry. With sustainability as its top priority, Icon Denim uses organic materials in its collection to reduce the brand’s environmental impact,she adds.
The Eco Denim Capsule reflects Icon Denim's partnership with reputable suppliers known for their dedication to sustainability and high-quality materials. The brand's laundry facilities are certified under the ZDHC program, focusing on eliminating hazardous chemical releases, while innovative techniques like ozone and laser machine finishing reduce water and chemical usage.
Furthermore, Icon Denim adheres to production processes aligned with the Sedex Members Ethical Trade Audit (SMETA) criteria, ensuring safe working conditions, ethical business practices, and responsible supply chain management.
