When it comes to Islamic fashion apparel, Pakistan is one of the top 10 consumer markets. The rise in Pakistan’s fashion retail industry in recent years has been huge, creating space for local as well as global brands which feed the lifestyle needs of the affluent and the rising middle class.

This is especially the case in the women’s apparel category with long shirts, colorful hijabs and the like. Small and medium enterprises have the required potential to streamline operations and offer products to local as well as global markets. However, with Pakistan being a Muslim country, there is scope for modest fashion.

Rabia Z is a global pioneer in the modest fashion category and has chosen Pakistan’s lucrative market as its next destination after dominating markets in the Middle East, Europe and the United States. In Pakistan, the formal launch will be held this summer. The brand plans to establish a proper retail set-up and is interested in starting production in Pakistan and then sourcing all the natural fabrics from Pakistan. It might delve into the franchise model in collaboration with some of the leading textile groups of the country. The brand already has a presence in Pakistan with the company selling its products via e-commerce.

In general, Muslim countries already spend billions of dollars on apparels and global Islamic fashion clothing is among the top three segments after halal food and Islamic finance.