A specialist in sizing technology Makip has launched its Unisize technology in the US. The company supports over 250 online retailers and fashion labels, including well-known names like Calvin Klein and Tommy Hilfiger.
According to a study conducted by software firm Nfinite in collaboration with Coresight Research, a significant 20 per cent of online purchases end up being returned to retailers, leading to an estimated loss of $600 billion.
The issue is especially pronounced within the fashion and apparel sector, largely attributed to clothing that doesn't fit properly and inaccurate product representations
While artificial intelligence (AI) promises to provide size recommendations, these sizes vary across brands further complicating the online shopping experience.
Makip's innovative Unisize technology allows online shoppers to virtually ‘try on’ clothing, enabling them to purchase accurately sized items on their first attempt.
By collecting basic information such as age, weight, and height, the technology tailors its recommendations to match the unique body size of each shopper. Their technology has helped reduce clothing return rates by an average of 20 per cent.
Shingo Tsukamoto, President, Makip, acknowledges the advancements in sizing technology but highlights the persisting challenge: the absence of a standard body size. Despite the sophistication of sizing solutions, the variability in body shapes necessitates personalised approaches, he opines.
