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Next edition of Pitti Uomo in Jan 2024 expands with new guests and projects


Pitti Uomo, the leading showcase for men's fast fashion, is set to broaden its reach with an international guest lineup and global projects at its 105th edition scheduled from January 9 to 12, 2024. Featuring nearly 835 exhibitors presenting their Autumn/Winter 2024/25 collections, the show will embrace a diverse representation, with 43 per cent of exhibitors coming from abroad, marking a significant increase from previous editions.

The theme for this edition is ‘Time’ with the slogan ‘Pitti Time’ exploring the significance of time in the realm of fashion. The event will be structured around five main sections, including the coveted ‘Futuro Maschile’ highlighting contemporary menswear, and the ‘Fantastic Classic’ focusing on the evolution of classic style. Additionally, the ‘Dynamic Attitude’ section will cater to major sports and street wear brands, while ‘Superstyling’ will feature avant-garde and niche brands. The ‘I Go Out’ section will showcase a contemporary outdoor look, featuring accessories for the outdoor lifestyle.

While the ‘S Style’ project has been suspended, new sections like PittiPets, dedicated to the world of pets, and Vintage Hub Circular Fashion, promoting upcycling and the second-hand market, have been introduced.

The show will also debut ‘Neudeutsch’ a project highlighting the German new wave, and will focus on French brands. A new initiative, ‘No Nation Fashion X Polimoda’ promoted by the United Nations International Organisation for Migration (IOM), aims to encourage the integration of migrants.

Returning from the previous year, ‘Detroitissimi’ will feature eight brands from Detroit and Michigan, celebrating the creativity of these American manufacturing districts. Special projects by international brands, including Guess unveiling its new Guess Jeans range and Dutch jeans manufacturer G-Star Raw collaborating with Dutch artist-designer Maarten Baas, will also be showcased.



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