Pure London x JATC is set to dazzle fashion enthusiasts this year with a dynamic lineup of first-time exhibitors showcasing an array of innovative and stylish collections. The festival promises a fresh perspective with several exciting new brands making their debut.
Among the newcomers, Bohemia Design will introduce their handcrafted, boho-chic collections, featuring artisanal products from Morocco, India, Kenya, and Turkey, including unique baskets, footwear, and jewelry. Crush Leather Goods will debut their ethically crafted leather accessories in soft, luxurious tones. The Beauty destination welcomes Kai Beauty's vegan makeup cases and brushes, along with Hamdah London’s sustainable artisan fragrances.
In the Accessories zone, Qinkimo will present their colorful, hand-drawn kimonos made from biodegradable fabrics, perfect for any occasion. Becca& Cole will offer minimalist, versatile staples, while CSix adds premium fitness wear to the mix. Timi of Sweden joins with vibrant, playful jewelry, and Maruti Footwear brings their signature animal print designs. Ibiza Stones will showcase their vintage t-shirts with rhinestone embellishments.
The Sustainable destination features AksharaDevyani’s eco-friendly swimwear and accessories, and UP Clothing’s 100 per cent sustainable fitness wear. In Womenswear, Danish brand Americandreams presents cozy knitwear, and Matilda London offers elegant office and evening wear. Naylab.Official showcases hand-woven silk pieces, while French brands Le Temps des Cerises and OsannaCreazione reveal their latest trends.
From Singapore’s MOV to Greece’s Tassos Mitropoulos and the USA’s APNY, international flair adds to the event’s diversity. Maltese label Blakkript and Nigerian brand Jane’s Fashion contribute unique prints and culturally rich designs. Bridie & Bert will complete the festival with beach-ready cover-ups and swimwear.
Gloria Sandrucci, Event Director, expressed excitement about spotlighting numerous fresh voices in fashion this year, emphasizing the creativity and innovation they bring to Pure London x JATC.
