Bluestar Alliance, a brand management company based in New York, has announced that one of its affiliates has acquired the wholesale and retail business assets of Dutch fashion brand Scotch & Soda in the United States.
This acquisition allows Scotch & Soda and its products to be sold in a network of retail stores across the country. It follows a previous acquisition by another Bluestar Alliance affiliate, which obtained the worldwide licensing and distribution rights for the Scotch & Soda brand. With this addition, Bluestar Alliance strengthens its position as a leader in the brand management industry, complementing its portfolio of consumer brands that includes Hurley, Bebe, and Tahari.
To oversee and expand the Scotch & Soda brand, Bluestar Alliance has appointed Anthony Lucia as the Global President of its Scotch & Soda USA and Global Business Operations. Lucia brings extensive experience from his tenure at fashion brands such as Hugo Boss, G-Star, and Escada.
Under Lucia's leadership, Scotch & Soda's strategy will focus on maintaining its premium retail distribution, which includes operating physical stores and a successful e-commerce platform. Lucia will oversee a smooth transition across the brand's retail footprint and global operations, optimizing the business for further expansion and profitability.
Bluestar Alliance plans to drive the growth of the Scotch & Soda brand by attracting new consumers and promoting the free spirit of Amsterdam and self-expression.
The company intends to invest in marketing initiatives that enhance brand awareness and foster strong consumer engagement worldwide.