A study conducted by QR Code Generator Pro SL names Kim Kardashian'sSkims as the world's leading celebrity clothing brand.
The study was conducted using multiple metrics to determine the rankings, including Trustpilot reviews, Instagram followers, and search data from Google Keyword Planner. Specialising in shapewear, loungewear, and underwear, Skims topped the list with an index score of 79.93 out of 100. The brand garners over 3.4 million Google searches per month, the highest among all the brands analysed, while on Instagram, it boasts a following of 5.9 million users.
The second spot was secured by Rihanna’s Savage X Fenty with an index score of 66.34, recording more than 384,000 monthly searches and an Instagram following of 5.1 million. Meanwhile, Fabletics by actress Kate Hudson ranked third with an overall score of 52.11. The activewear brand has a community of 1.95 million Instagram followers, and gets 1.3 million monthly searches for terms related to its products.
Rounding out the top five is Kanye West’s brand Yeezy, with an index score of 51.98, in fourth place, followed by KhloeKardashian’s Good American with a score of 47.45.
Several other celebrity brands also made it into the top ten with the Jessica Simpson Collection (33.88) and Emily Ratajkowski's Inamorata (33.67) placing sixth and seventh, respectively. Fashion powerhouse Stella McCartnery secured the eighth spot with a score of 25, while Beyoncé’s Ivy Park (23.11) and Drake’s October’s Very Own (14.35) completed the top ten.
Marc Porcar, CEO, QR Code Generator Pro SL, says, the findings reinforce that impressive and renowned empire created by the Kardashian family – beginning in reality TV and culminating in globally recognized and consumer-favorite clothing brands, Skims and Good American are the only two brands that rank in the top ten most popular in the world – topping even fashion royalty, like Stella McCartney.
