Pure London (UK, February 12 to 14, 2023) will be bringing together the most forward thinking and creative brands from around the world. The aim is to celebrate beautiful craftmanship, design and style and also highlight the importance of ethical and sustainable fashion.
Contemporary fashion brand Emme Marella is designed for dynamic and style savvy women. Italian style merges with the latest trends to create an energy-filled collection which celebrates colour and texture. Sophisticated cuts and creative details create an exuberant yet feminine range. Persona by Marina Rinaldi will feature elegant everyday women’swear that is modern, laidback, and youthful. An easy-going spirit runs through the line which features printed separates, relaxed tailoring, directional knitwear, and chic dresses.Queens of Archive will feature show-stopping, timeless and feminine pieces that are designed in-house using bespoke prints and fabrications. The brand evokes a hybrid culture fusing design, music and creative storytelling to bring a layered, more considered product and story. iBlues is a feminine brand with an eye-catching collection in striking bold colours. Designs are full of attitude made from high quality fabrics with attention to detail.
Pure London is the UK’s leading trade fashion buying event and has the largest women’swear offering in the UK and the largest offering of international brands as well as exciting onsite trend partner and new sustainability initiatives.
