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American Eagle Outfitter exits China market


American Eagle Outfitters is exiting the China market, and has officially closed its Tmall store. The American retailer is taking a ‘temporary break as per its recent announcement on its official WeChat account.

Chinese customers can still buy American Eagle and Aerie products on the company’s official website, but all orders will be shipped from the United States.

The potential exit of American Eagle Outfitters demonstrates that the Chinese market is becoming increasingly difficult as domestic brands offer items at a lower price point and at a faster pace than international fast-fashion players.

Known for its denim and accessible casualwear products, the American retailer has shifted its focus onto the Indian market this year, with plans to open 50 stores in partnership with Aditya Birla Fashion and Retail.


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