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Bulgari tops China’s top ten favorite Italian brands list: Survey


Released on June 02, 2022, the report titled ‘Italian Fashion Brands in China’ ranks Bulgarifirst amongst the top 10 Italian fashion brands favored by Chinese consumers. In the NPS (Net Promoter Score) survey, Bulgari also ranks among the top 10 brands in terms of consumer recommendation and loyalty.

The report was released by LuxeCO Intelligence, the fashion industry research institute under Luxe.CO. It analyzed and studied the development of Italian brands in China from the following four dimensions: overall business scale, China market development, category representation, and data availability.

Bulgari was ranked for its excellent craftsmanship, historical heritage, and design aesthetics.Itsoutstanding performance fully demonstrates its leadership in the Chinese luxury market, and continuously reinforces the Maison’s standing in the hearts of Chinese consumers.

Bulgari has expanded its business footprint in China, with stores covering landmark cities in mainland China, Hong Kong, Macao, and Taiwan. Meanwhile, the Maison is actively working on omnichannel operation. Having gained a keen insight into the evolution of consumer lifestyle, Bulgari has opened Bulgari Boutiques Online and the Bulgari flagship store on, followed by a boutique on Tmall Luxury Pavilion in April this year, as part of its efforts to continuously transform the way of luxury retail.


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