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Cone Denim incorporates regenerative cotton in denim styles


To further its commitment on sustainability, US-based Cone Denim is incorporating regenerative cotton in its premium denim styles. Being executed in collaboration with international agriculture initiative Regenagri, the initiative aims to increase the brand’s access to sustainably sourced cotton grown using agricultural practices besides working on various programs to help its customers and brands achieve key sustainability actions.

The project is also being supported by Control Union, which helps develop services around the sustainability of supply chains that feed into many markets including textiles. The project aims at providing fabrics created with integrity. It aims to assure operations transparency to customers, says Steve Maggard, President, Cone Denim.

Together with its parent company Elevate Textiles, Cone Denim has pledged to the UN’s Sustainable Development Goals and committed to source 80 per cent verifiably sustainable cotton by 2025.


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