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Expanded product range encourages Japan’s Four Seasons to eye Asian markets

  

Having expanded its product range into golf wear, suits and tents, Japanese apparel maker Four Seasons now eyes Asian markets like China. The Japanese apparel maker is expanding its product range into golf wear, suits and tents. As per a Nikkei report, the company aims to increase sales to 300 million yen in the year ending September 2022 with its expanded product range. It generated sales worth 248 million yen in the year through September 2021 and an operating profit of 13 million yen.

Founded in 2009, Sapporo-based company Four Seasons offers competitively priced clothing for snowboarders having superior waterproofing and insulation properties. The company began selling its snowboarder range online in China about four years ago. That market accounted for 16 per cent of the company's sales in the last fiscal year. The company diversified into rainwear around 2014 as a way to make use of fabric scraps. The positive customer response has encouraged it to broaden its offerings into tents and golf wear. Its golf wear now accounts for around 30 per cent of Four Seasons' total sales.

 
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