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Fourteen brands join CanopyStyle and Pack4Good initiatives


Led by fashion powerhouses Hugo Boss and Elam, 14 brands and innovators have joined the CanopyStyle and Pack4Good initiatives. They have committed to end sourcing paper, packaging, and viscose textiles from the world’s Ancient and Endangered Forests and to scale up the use of Next Generation alternatives.

A key priority of Canopy’s work with brands is the accelerated commercial-scale production of game-changing Next Generation Solutions. With intensifying market demand for these circular-economy alternatives, today’s new brand partners are joined by four additional Next Generation innovators. These technology ventures are developing breakthrough production innovations to alleviate today’s sourcing pressures on vital forests.

The companies signing on to CanopyStyle and Pack4Good are committed to ensuring their viscose and packaging supply chains will be:

● Free of Ancient and Endangered Forests including all recent deforestation.

● Maximizing recycled and alternative Next Generation fibres (such as regenerated cotton or agricultural residues).

● Preferencing FSC-certified wood if virgin wood fibre continues to be used.