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HBI enters into primary apparel partnership with USC


World’s largest supplier of collegiate fan apparel, HanesBrands (HBI) has entered into a new primary apparel partnership with the University of Southern California (USC).

The 10-year agreement gives HBI exclusive rights in the mass and mid-tier retail channels to develop consumer-driven collections of fan apparel that will expand the University’s retail footprint.

The agreement is in addition to USC’s existing relationship with Nike, which is the official outfitter of the 21 varsity Trojan sports and provider of fan merchandise.

HBI, which owns the iconic Champion and Hanes brands, as well as the eco-forward Alternative Apparel brand, will design, manufacture and distribute an expansive collection of men’s, women’s, unisex, youth, infant and toddler fan apparel. HBI will create special activations and enhanced retail presentations beginning in January 2023.

The company brings in-house design expertise, manufacturing proficiency and a commitment to responsible, transparent manufacturing with a focus on people, planet and product.


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